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Welcome to the Most Prestigious Competition in the Industry!



You are invited to take part in the most prestigious competition in the hairdressing industry – the Wella Professionals National TrendVision Award 2023.


Each year we look for visionaries of the industry within two categories, so pick yours to suit your skill set and creativity. Participate to become the next National TrendVision Award (NTVA) winner and earn the chance to proceed to the International TrendVision Award 2024 (ITVA).


Bring your personal vision and craftsmanship to life by showcasing your unique skills against other emerging South African stylists. You will compete against a backdrop of spectacular creativity and feel the incredible thrill of vying for one of the two titles.


TrendVision Award is where future industry stars are made. EXPLORE your creativity, DEVELOP your skills, BUILD your confidence, and RAISE your profile to BECOME the next rising star!


DATES FOR YOUR DIARY

Photographic entries open: Friday 28th July 2023

Photographic entries close: Friday 25th August 2023

Top 6 photographic entries per category announced: Thursday 7th September 2023

Final event, winners declared: Sunday 1st October 2023


THE CATEGORIES

Colour Visionary



COLOUR Visionary is a COLOUR category, complimented by CUT and STYLING


DIMENSIONALISING​ Ligthness

Violet continues to evolve this season! Often used to neutralise unwanted warm golden hues- we now

experience the full extent of its multitasking capabilities. Add a touch of serenity and playful escapism

with purposeful tones of digital lavender enhanced by the potency of clear blonde.​ Showcase the Wella Professionals colour spectrum by creating stunning colour that is multi-dimensional, glossy, healthy looking and premium.


We see high shine and movement, using complementary and harmonised tones.


Let’s create dimensionalised lightness showcasing the beauty that evolves classic looks but twists them into a new era showcasing endless possibilities. Using our most advanced lightener, Blondorplex, KPME+ for richness and intensity, Illumina Color with superior shine, Glazing with Shinefinity, Color Touch for toning, the choice is yours.


Craft Visionary



CRAFT Visionary is a CUT and STYLING category, complimented by COLOUR


New hair, real me….

People haven’t been able to express themselves as they normally would. Using home cut and colour for quick fixes, when not being able to go back to the salon. And now it’s time to reveal the me I want to be!

This is your time to showcase artistry and craftmanship and provide the consumer with the best hair look and feel that they desire! People are looking for high-quality service and expertise, high-definition colour and a master hair cut that is crafted with professionalism.


JUDGING

We are excited to announce our judging panel for the National TrendVision Awards 2023!


Our Wella Professional Ambassadors:

Charles Junior Louw (senior ambassador): Excentric on Kloof, Cape Town

Jadie Herbst (senior ambassador): Salon Jadie Professionals, Bloemfontein

Flo Neacsu (senior ambassador): Excentric on Kloof, Cape Town

Nicolas Anamourlis: Nikolas Michael Salon, Durban

Donovan Foti: DJ Hairdressing, Durban

Warren Schultz: Warren Schultz Hair, Port Elizabeth



The Top 6 competitors in each of the two categories will be notified via email on the 1st September 2023. An announcement of the Top 6 will be made on Thursday 7th September on Wella Professionals, MHB social media platforms and HairNews.

Top 6 competitors in every category will be invited to attend the National TrendVision Awards 2023 final event in Cape Town on the 1st October 2023. Gold, Silver and Bronze winners in each category will be declared at the event. The People’s Choice Award in each category will be open for voting at the final event and winners will be announced at the event.


AMAZING PRIZES WORTH MORE THAN R140,000

If you never go after what you want, you’ll never get it … and trust us, you’re going to want these prizes!


GOLD WINNERS in each category take home a coveted NTVA trophy PLUS:

  • COLOUR VISIONARY and CRAFT VISIONARY Gold winners each win prizes valued at R60 000.00 Both gold winners earn entry into the ITVA competition and an invitation to attend an International Event in 2024. The ITVA winners will be announced in 2024.

SILVER WINNERS in each category take home a framed NTVA certificate and prizes valued at R5 000.00

BRONZE WINNERS in each category take home a framed NTVA certificate and prizes valued at R3 000.00


All winners will have the opportunity to make a mark in the industry!


HOW TO ENTER

To learn more about the competition process, category requirements and judging criteria, visit our website www.modernhairbeauty.com and download your information booklet.


STEP 1

You may enter each category only once. Each entry must be a different look on a different model.


STEP 2

Create your look, not previously published, or entered NTVA, in line with the chosen category guidelines.


STEP 3

Email your entry form and photograph of your entry to Elizma.c@modernhairbeauty.com on or before 25th August 2023 by 5pm. Please follow the technical guidelines provided in the Rules & Regulations. Ensure that you keep a record and pictures of all steps when creating your look as this will be required to commence to the next round.


Want to know more?

Head over to our Modern Hair & Beauty Website or check out our BIO @wellaprofessionals_sa under NTVA 2023


Good luck to all entrants. We are very excited and look forward to receiving your entries.



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