Hair colour trends have evolved beyond seasonal changes, with a focus on creating movements that reflect the blend of physical, digital, and spiritual aspects of modern life – the “Phygital”. The most enduring and sought-after hair colour is blonde, which continues to captivate clients looking to express their confidence and embrace their unique style.
Wella Professionals, the No 1 salon colour brand in the world*, elevates blonde to extraordinary heights with its Signature Blonde Collection, created exclusively from Wella’s extensive colour portfolio. It empowers you to explore different shades of blonde bringing to life a unique signature for different personalities, hair textures, skin colours and ages, and transforming clients into their best blonde selves. Take a look and be inspired. Your client’s new signature blonde has arrived!
The Signature Blonde Collection includes warm and earthy physical tones like #sundial, purposeful and playful digital tones like #digitallavender, and bold and ethereal spiritual touches like #seleniteblonde.
Captivating Mega Blondes
Ultra-cool force for a radical, transformational change. Not too warm, not too cool, but still superbright with a classic feel.
An enduring classic, Platinum Rose is superbright, with a touch of softly surreal rose. A perfect balance for clients who want to feel confident, sexy, and expressive.
Ethereal and light reflecting, Selenite Blonde is a very clean, creamy blonde reminiscent of moonlight. Not quite as icy as platinum but still very light and bright.
Synthesising Summer
Hyper Golden Light for medium blonde to brown hair. With movement into irresistible warmer areas of nude to delicate vanilla blonde.
Irresistibly luxurious with warm, golden reflections. Vanilla Blonde lightens the base to seamless tones of golden blonde, adding deliciously warm, vanilla-cream highlights through the layers and to the face frame area.
Melted Pecan is a yummy touch to brighten up darker blondes or brunettes with some subtle swirls of nectar highlights. Tastefully natural, with minimal highlights, creating a perfect glow.
High-Definition Warmth for a dose of warm earthiness with sundial yellow. It’s a nod to more organic and natural ways in our turned-on digital lives, giving us a sense of timelessness.
• #sundial
A perfect choice for naturally dark hair, this sundial shade adds warm tones that will look even better in the sun. The contrast and dimension keep this look warm without being brassy.
Dimensionalising Lightness
Cool blue neutralisation with tranquil blue tones for next-level blonde neutralisation. This sky-blue hue is cool-toned and calming and the key neutraliser for stunning, cool blonde looks.
Soft scandi finishes are crafted due to the neutralisation. Tranquil blue controls and reduces unwanted warm brassy tone for a creamy to clear beautiful blonde.
Violet multitasker, generally used for neutralising unwanted warm golden hues. Now you can multitask by adding purposeful tones of lavender enhanced by the potency of clear blonde.
A revamped, more spirited mauve spectrum with a cool direction for fair and light complexions to slightly deeper and warmer for medium to dark complexions.
Immerse yourself in Wella’s “Phygital' universe and be inspired. Get in touch with your Modern Hair & Beauty sales representative or call 0860 104 109 and begin your journey to salon excellence with the world’s No 1 salon colour.
*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline.
Wella Professionals
Modern Hair & Beauty
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