The New Kerasilk Launches: Fantastic Exclusive Events in JHB, Namibia & CT – Report Back
- Brad de Waal
- Jul 6, 2023
- 3 min read
Updated: Jul 9, 2023
KERASILK: BELIEVE IN WHAT HAIR CAN BE.
Pioneering the application of silk in hair care and repair for over forty years, KERASILK has remained a master of innovation and a stylist’s best kept secret since its 1984 debut. With every unique treatment and every unique journey of transformation, KERASILK beautifully rejuvenates hair, taking it from dull, lifeless and damaged to healthy-looking, strong and irresistibly silky-soft. With KERASILK, you can unlock the perfect potential of the best hair yet.
Kao South Africa Salon Division Presents the Kerasilk Exclusive Launch Events Report Back
The three sensational events truly allowed guests to enjoy themselves thoroughly, interacting with the new KERASILK product range, personally able to touch and appreciate the product and feel for themselves the difference the new KERASILK can bring to their salon clients.
It was a spectacular set of feature shows for our guests, with the exciting introduction of the new KERASILK master brand.
• 22 May - Johannesburg
• 29 May - Namibia
• 5 June - Cape Town
May 22 – Johannesburg
Our KERASILK Johannesburg launch event was held at the incredible Avianto Wedding Venue. We had so many guests attending, representing a huge number of salons.
A big thank you to our guest artists Britt Roux, Bernadine Bennie, Mia Crous and their fabulous models for their performance. Education Leader Craig Hopkins and National Sales Manager Kevin Tabilo were our MCs at the function.
It was agreed by all that the event was a highly impressive occasion and wishing the sales team great success in selling new KERASILK into the trade. We invite you to share in the spectacular event and revel in the artistic talent and sheer creativity on display!
29 May – Windhoek, Namibia
Feast your eyes on these stunning images of the Kerasilk launch at the Maerua Rooftop venue in Windhoek, Namibia, offering glimpses of the majestic Namibian landscape. So many guests representing Namibian salons were able to atten this stellar event, with KERASILK proving itself incredibly popular with all.
Congratulations to Birgit Gous, Kao Salon representative Namibia, for this remarkable achievement. Guest artists Hilke Minnie, Jamie lee von Scheliha and Ane Brand presented their gorgeous work on gorgeous models, dressed in pastel garments by Kameo Designs and Notable Designs from Young Designers Emporium. Even the guests were asked to arrive in KERASILK inspired pastel theme outfits, which added to the chic ambiance of the event.
MCs Craig Hopkins-Educations Leader, and Kevin Tabilo-National Sales Manager introduced new KERASILK to the guests, while a saxophone player provided a special entertainment. A beautiful occasion with an international flair was enjoyed by all.
June 5th – Cape Town
The Cape Town KERASILK launch was a highlight in the city’s and industry’s social calendar of the year. Hosted at Hazendal Wine Estate, a world class destination of culture, cuisine and, of course, now of luxury brand KERASILK. The elite of western Cape hairdressing was present on the day to find out about this new master brand. Guests were treated to the Estate’s own fabulous beverages and enjoyed the spectacle of a violinist in a bubble providing elegant music.
Guest artists performing on the evening were Mia Crous, Brittany Roux and Hilke Minnie. The KERASILK pastel themed garments were provided by Kameo Designs and Notable Designs of YDE (Young Designers Emporium). MCs Craig Hopkins- Education Leader and Kevin Tabilo- National Sales Manager convinced the crowd of the unique benefits of new KERASILK.
A special highlight of the event was Global Goldwell Artist Salome de Wet presenting her latest collection, rounding off an evening of class and high society.
“When nothing else works, KERASILK will.”
That’s the reputation KERASILK has built with top stylists and their clients over a 40-year history of hair care and repair innovation. While its exclusive formulas continue to develop and keep pace with the demands and priorities of an ever-changing modern world, KERASILK’s timeless and trusted promise has always remained the same.
Look out for our in-depth introduction of the KERASILK hero products in July and see for yourself what the excitement is all about.
Kao Salon South Africa press office anke.sander-duncan@kao.com
Follow KAO on Social Media
Comments