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The New KERASILK: Hero Products that Transform Hair

KERASILK: BELIEVE IN WHAT HAIR CAN BE.

Pioneering the application of silk in hair care and repair for over forty years, KERASILK has remained a master of innovation and a stylist’s best kept secret since its 1984 debut. With every unique treatment and every unique journey of transformation, KERASILK beautifully rejuvenates hair, taking it from dull, lifeless and damaged to healthy-looking, strong and irresistibly silky-soft. With KERASILK, you can unlock the perfect potential of the best hair yet.



POWERED BY: KERASILK SILK+ TECHNOLOGY

All Kerasilk formulas are infused with Kerasilk Silk+ Technology. It combines Kerasilk’s exclusive Biomimetic Silk and carefully selected high-potency ingredients & enhancers to create hair as strong as it is beautiful.

Watch "The Science" video below.


WHAT IS BIOMIMETIC SILK?

Biomimetic Silk is a vegan and sustainable alternative to traditional animal-derived silk. Biomimetic Silk is a biotechnologically obtained hydrolyzed protein based on a special combination of versatile amino acids that mimics the composition and benefits of the original silk.


KERASILK formulas infused with Biomimetic Silk create hair as strong as it is beautiful by replenishing the lost amino acids inside and outside of the hair: with every use of KERASILK products new Biomimetic Silk is added to the hair, helping to continuously improve the stands’ structure on the journey towards stronger and more beautiful hair.



The Sum is Greater than the Parts - Biomimetic Silk Works Synergistically with a Careful Balance of Active Ingredients


HYALOVEIL®

A bioengineered, modified and advanced type of hyaluronic acid able to adhere to the hair surface, known for its moisturizing and protecting benefits.


Blue Lotus Extract

Known for being rich in strengthening nutrients, minerals and vitamins.


Carnauba Wax

Known as the “Queen of Waxes”, it is well known for its high shine and softening properties.


Shea Oil

Known for its high concentration of various fatty acids and significant

level of antioxidants such as Vitamin C, A and E.



MEET OUR HERO PRODUCTS:

THE KERASILK SPECIALISTS


KERASILK ESSENTIALS - REPAIRING SHAMPOO

A gentle cleansing shampoo infused with Biomimetic Silk & Hyaloveil®. Our 100% vegan formula nourishes and moisturizes while restoring the natural balance of smoothness and strength for healthy-looking, soft and supple hair.


IDEAL FOR: Dry, thirsty, stressed and damaged hair; bleached or chemically-treated hair

MOISTURIZED.

STRONG.

  • Moisturizes and regenerates

  • Reduces brittleness, hair breakage and further damage

  • Removes dirt, sweat, oil, pollution and product buildup and is gentle on the scalp

  • Neutralizes hard water to prevent mineral buildup and maintains hair in a balanced neutral state

  • Free from: silicones, sulfates, dyes, microplastics, mineral oils

  • 100% Vegan formula - No animal-derived ingredients


KERASILK ESSENTIALS - REPAIRING CONDITIONER

A fortifying conditioner infused with Biomimetic Silk & Hyaloveil®. Our 100% vegan formula restores hair elasticity, improves combability and provides deep nourishment and moisture for healthy-looking, soft and supple hair.


IDEAL FOR: Dry, thirsty, stressed and damaged hair; bleached or chemically-treated hair.

MOISTURIZED.

STRONG.

  • Moisturizes and reconstructs

  • Reduces brittleness, hair breakage and further damage

  • Reinforces the inner strength of hair for significantly improved resilience

  • Detangles and improves combability

  • Free from: silicones, sulfates, dyes, microplastics, mineral oils


KERASILK SPECIALISTS - VOLUMIZING SPRAY

An ultra-lightweight spray infused with Biomimetic Silk & Blue Lotus Extract. Our 100% vegan formula transforms limp, flat hair into natural-looking voluminous and touchable hair with enhanced volume and natural shine.


IDEAL FOR: Limp, flat hair

AIRY

POWERFUL

FLAWLESS

  • Enhanced volume, body and fullness with a natural free-flowing hair feel

  • Weightless conditioning and hydration for easy and gentle detangling

  • Provides light hold and offers anti-static properties

  • Adds natural shine

  • Heat protection

  • Free from: silicones, sulfates, dyes, microplastics, mineral oils

  • 100% Vegan formula1

  • Climate neutral product2

  • Bottle made from 50% recycled plastic


* Instrumental test – comparison vs. no product 1 No animal-derived ingredients 2 Product is CO2 compensated; Climate neutral = Often also called ‘carbon neutral’, describing the reduction and compensation of carbon emissions to Zero, but scientifically ‘climate neutral’ refers to all greenhouse gases, not only carbon dioxide


KERASILK SPECIALISTS - STRENGTHENING MASK

An intensive hydrating mask infused with Biomimetic Silk & Konjac Root Powder. Our 100% vegan formula reinforces, hydrates and plumps hair from the inside out for hair that is up to 18x stronger.


IDEAL FOR: Fine, limp, weak hair

POWERFUL.

RESILIENT.

GORGEOUS.

  • Hair is up to 18x stronger*

  • Up to 99% less hair breakage*

  • Long-lasting hydration up to 5 washes*

  • Free from: silicones, sulfates, dyes, microplastics, mineral oils

  • 100% Vegan formula1

  • Climate neutral product2

  • Jar is fully recyclable.3 Please recycle


* instrumental test – comparison vs. no product 1 No animal-derived ingredients 2 Product is CO2 compensated; Climate neutral = Often also called ‘carbon neutral’, describing the reduction and compensation of carbon emissions to Zero, but scientifically ‘climate neutral’ refers to all greenhouse gases, not only carbon dioxide 3 Assessed by Institute Cyclos-HTP GmbH for AT, BE, DE, DK, FR, IT, LU, NL, NO, SE, UK


KERASILK SPECIALISTS - RECOVERY MASK

An intensive deep repairing mask infused with Biomimetic Silk & Hyaloveil®. Our 100% vegan formula effectively repairs and deeply moisturizes dry and damaged hair structures for improved hair resilience by up to 97%.


IDEAL FOR: Dry, thirsty, stressed and damaged hair; bleached or chemically-treated hair

MOISTURIZED.

REPAIRED.

STUNNING.

  • Repairs the hair structure and improves resilience by up to 97%*

  • Up to 97% less hair breakage*

  • Intensively and deeply moisturizes the hair fiber without weighing down

  • Long-lasting moisture for up to 5 washes*

  • Free from: silicones, sulfates, dyes, microplastics, mineral oils


KERASILK SPECIALISTS - RESTORATIVE BALM

A nourishing balm infused with Biomimetic Silk & Hyaloveil®. Our 100 % vegan formula effectively repairs and immediately reconstructs damaged hair for hair that is up to 15x more resistant to breakage.


IDEAL FOR: Dry, thirsty, stressed and damaged hair; bleached or chemically-treated hair

STRONG.

NOURISHED.

IRRESISTABLE.

  • Strengthens the hair fiber and leaves hair up to 15x more resistant to breakage*

  • Nourishes dry ends and reduces and protects split ends by up to 97%*

  • Up to 15x improved hair elasticity*

  • Protects from recurring dryness

  • Heat protection


KERASILK SPECIALISTS - CURL BALM

A multi-benefit curl balm infused with Biomimetic Silk & Carnauba Wax. Our 100 % vegan formula bundles and activates curls while providing the perfect level of moisture for defined, bouncier curls and long-lasting control for up to 72h.


IDEAL FOR: All curly hair types

REFINED.

CONTROLLED.

BEAUTIFIED.

  • Perfectly defined, bouncier curls and long-lasting control for up to 72h*

  • Up to 96% less frizz*

  • Up to 54% less curl shrinkage*

  • Anti-humidity and anti-frizz effect for up to 72h*


KERASILK STYLING - MULTI-PURPOSE HAIRSPRAY

A multi-purpose hairspray infused with Biomimetic Silk & Blue Lotus Extract. Our 100% vegan formula can be used as a fixing spray or working spray for heat-activated styles for long-lasting styles with touchable hold and shine for up to 72h.


IDEAL FOR: All hair types and textures

FIXED.

VERSATILE.

PROTECTED.

  • Creates styles with long-lasting, touchable hold and natural shine for up to 72h*

  • Humidity and frizz protection for up to 72h*

  • Multi-purpose: can be used as fixing spray or working spray for heat-activated styles created by hot tools

  • Heat protection up to 230 °C / 446 °F for hot tool styling


KERASILK SPECIALISTS - MULTI-BENEFIT HAIR OIL

A versatile, mutli-benefit oil infused with Biomimetic Silk & Shea Oil. Our 100 % vegan formula provides heat protection up to 230 °C / 446 °F, seals split ends and eliminates fly aways for long-lasting frizz control up to 72h.


IDEAL FOR: All hair types and textures

POLISHED.

PROTECTED.

LUXURIOUS.

  • Adds high shine and seals in moisture to protect against dryness and brittleness

  • Long-lasting frizz control for up to 72h*

  • Seals in split ends and reduces flyaways

  • Heat protection up to 230 °C / 446 °F

  • Free from: silicones, sulfates, dyes, microplastics, mineral oils



“When nothing else works, KERASILK will.”


That’s the reputation KERASILK has built with top stylists and their clients over a 40-year history of hair care and repair innovation. While its exclusive formulas continue to develop and keep pace with the demands and priorities of an ever-changing modern world, KERASILK’s timeless and trusted promise has always remained the same.



Now, a new era arrives for KERASILK. For hair, this means a promise of meaningful change and reinvention over time, moving towards the best hair yet. With the newest additions in the timeline of KERASILK products, you as a stylist can create a personalized, optimized regimen that’s built upon personalization and proven professional performance. Looking forwards, KERASILK believes in a better future for your clients and their hair, and the journey towards achieving it, unlocking the stunning potential that hair already holds, begins with KERASILK. Believe in what hair can be.



KERASILK SPECIALISTS

Multi-Benefit, High-Performance Heroes, Creating the Best Version Of Hair

Developed For Significant Hair Optimization and Improvement

A Long-Lasting Hair Transformation into The Most Luxurious and Smooth Version of Itself.


Kao Salon South Africa press office anke.sander-duncan@kao.com

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