The Brand That is LABEL.M – Become Part of an Exciting New Movement

The industry is growing successfully and LABEL.M is too!

2022 is the year of change and innovation - with the emerging of unified simplified and completely re-engineered ranges to meet the need for personalised haircare for today’s consumer needs and environment.

Look out for our REVAMP that will tick all the boxes for any salon, stylist or salon client with utmost confidence.

Join the LABEL.M family of salons and share in our drive for growth and success!

From exciting new product ranges and incredible educational support , with the backing of a creative team that will help you build the foundation of your success – LABEL.M is your salon and styling partner.

LABEL.M is built on 8 pillars – Heritage, Education, Expertise, Fashion, Biocompatibility, Sustainability, Consultation Matrix and Digital Innovation.

LABEL.M – The brand born of passion and dedication

LABEL.M was born out of the love for creativity and passionate dedication to the craft of hairdressing. Created in London in 2005 by Toni Mascolo and Sacha Mascolo-Tarbuck, Global Brand Director, the brand embodies London's Brit-Cool collective of Fashion and Music.

The many years of product development experience combined with the legendary artistic team's vision fuel the development of new styling techniques and dynamic product innovations that epitomize the latest couture and fashion trends through hair.

Partner with LABEL.M as the Official London Fashion Week Haircare Product

LABEL.M has been at the heart of London Fashion Week for over a decade collaborating with the most sensational design talent to include Paul Costelloe, David Koma, IA London, William Tempest, Jean Pierre-Braganza, Giles Deacon and supporting up-coming, emerging talent through initiatives led by the British Fashion Council such as their Discovery LAB.

From the catwalk to the high street, for the last 36 seasons and over 40 shows per season, we have been setting the pace, cutting the style, shaping the texture and twisting the colour to turn the ordinary into the extraordinary. With inspiration comes recognition and in 2013 LABEL.M became the ONLY London Fashion Week official haircare product.

By staying in touch with trends in fashion, our family of stylists are given the techniques and products to replicate the looks for their clients in the chair. Fashion now reaches the consumer within days of the shows, with the complimentary hairstyles seen on the street, festival or Instagram as quickly as the clothes.

Partnering with LABEL.M means you have the creative support to fulfil your clients demand for on trend styles!

Watch the David Koma “Spring Lux feel” story HERE

Education is the Heart of our LABEL.M Brand

Education is at the heart of our brand. We learn from the best to guarantee exceptional styling results and the ultimate salon experience for our clients. LABEL.M stylists benefit from the highest level of education across our academies and education hubs globally by the TONI&GUY International Artistic Team, winners of over 79 British Hairdressing Awards.

We Believe the Philosophy of Motivation, Inspiration and Education is Fundamental to our Success.

Join the LABEL.M family and Jump-Start your Career

By being a LABEL.M approved salon, you have access to the TONI&GUY Digital Academy for £10 per month, with access to all the previous collections, including cut and colour, from beginner to advanced.

We present live presentations every Monday by the Creative Team and associated from across the globe.

The TONI&GUY Digital Academy and LABEL.M have access to over 300 educational videos, with new releases planned for every month make sure to keep your eyes on this spot!