Style Inspiration: Muted Seventies by Authentic Beauty Concept

At Authentic Beauty Concept, we are known as advocates for soft, authentic, and beautifully wearable hair – but with products so versatile in an industry so creative, we also believe in empowering our hairdressing community to push boundaries and express themselves through work which brings their visions to life.

Deftly combining the undone vibes synonymous with Authentic Beauty Concept with a more editorial edge, the Muted Seventies collection comprises a series of images, oozing with texture, detail and strong silhouettes. Inspired by the era known for eclectic fashion, music, and cultural revolution, Muted Seventies reflects the diversity of one of fashion’s most referenced decades. Creatively led by brand ambassador Joseph Ferraro, a team of experienced stylists from across our community worked together as a team for the overall concept, while each producing their own striking individual look. From staple soft seventies waves to a soft mullet and full- bodied curls, this collection is a modern spin on a seriously stylish era.