As the No. 1 Salon Colour Brand in the World¹, Wella Professionals is renowned for its innovation, market leading products and inspiring techniques. More than 70 years ago Wella invented the first demi-permanent colour, resulting in Color Touch: its iconic demi-permanent, low commitment, ammonia-free and multi-dimensional colour. This incredible brand has been loved globally for decades by millions of stylists worldwide as the perfect solution for clients who want to change their hair tone frequently, without compromising the condition. But it’s time it gets an upgrade.
Once more Wella Professionals revolutionises the hair industry by modernising iconic Color Touch: its ammonia-free formula is now also vegan with built-in Metal Purifier to deliver uncompromised vibrancy and shine, with true-to-tone vibrancy no matter the hair condition. Its demi-permanent formula delivers intense colour and amazing shine packed with up to 85% naturally-derived ingredients. Color Touch beautifully fades in intensity over 28 washes, so it is perfect for the client who wants to adapt their colour according to the season, current trends or social media’s hottest looks.
What makes the upgraded formula so great?
Creating vibrant colour can be challenging on damaged hair due of the heavy presence of metals. Wella Professionals Color Touch formula has been upgraded with built-in Metal Purifier to deliver true-to-tone vibrancy no matter the hair condition. You can expect the same much-loved results from Color Touch on healthy hair. But now, on damaged hair, results are more true-to-tone than before thanks to its Metal Purifier. We’re talking 100% reliable colour, without needing extra products or extra time to achieve impeccable results!
Besides its new vegan formulation, Color Touch remains free from ammonia, silicones and mineral oils.
50 inspirational shades
There are 50 shades in the Wella Professionals Color Touch range, ranging from vibrant to natural shades. These inspirational shades offer options to suit all skin and hair types, and are ideal for clients looking to update their hair colour regularly without compromising the condition of the hair.
“I’ve been a Color Touch superfan for longer than I can remember.
It always delivers flawless and vibrant, true-to-tone colour with a gorgeous shine. I’m excited about the new Color Touch with Metal Purifier. It means that I can deliver perfect colour on any type of hair in any condition – every time.”
Charles Junior Louw, Senior Wella Ambassador South Africa and double TrendVision Award Gold Winner
It’s time to embrace demi-permanent colour like never before and rediscover Color Touch.
¹ Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline.
Order NEW Wella Color Touch from mhb Telesales on 0860 104 109 or contact your mhb sales consultant for more information.
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