A New, Innovative Line of Care-Infused Color for All Salon Haircolor Needs.
Moroccanoil®, the iconic, global leader in argan oil-infused beauty, is thrilled to announce the new Moroccanoil Professional Haircolor Collection, a complete portfolio of permanent, demi-permanent haircolor, and lighteners featuring the brand’s proprietary ProArginine + ArganID® System, a breakthrough technology that delivers exceptional protection throughout the color process.
Now available as part of the Moroccanoil in-salon professional offering.
COLOR CALYPSO DEMI-PERMANENT COLOR
Color Calypso Demi-Permanent Cream Color is formulated with our ProArginine + ArganID™ System—a proprietary, breakthrough technology that delivers multi-dimensional results, while maintaining the integrity of the hair.
This low-commitment, easy-to-spread cream is ideal for clients who like to change their haircolor often. Color Calypso can also refresh existing color and allow for introduction to the coloring process. It is a good choice for toning balayage and highlights, and for up to 60% blending on white hair.
Achieve unbeatable shine, color clarity, and lasting vibrancy.
An easy-to-use, low-commitment cream formula.
Provides a 52% increase in shine** with 56% more conditioned and manageable hair.
Up to 60% coverage on white and grey hair.
Available in 44 shades.
Mixing Ratio
1:2
OXIDATIVE CREAM DEVELOPER
• Enriched with argan oil to provide conditioning benefits and optimal color results when used with Moroccanoil Color Infusion and Color Calypso Demi-Permanent Cream Color.
• It provides an ideal consistency for precise application and a comfortable client experience.
• Lighten, and tone - all you need to make the most of the Moroccanoil Professional Haircolor Collection.
Easier and faster mixing
Ideal consistency for precise application
Ease of spreading and combing
Superior foil adhesion
Easy rinsing
A comfortable client experience
Long-lasting results
COLOR INFUSION PURE COLOR MIXER
Color Infusion Pure Color Mixers can be mixed with Color Calypso Cream to personalize any shade.
Customize any haircolor to intensify, neutralize, or pastelize the results. Discover endless possibilities within Color Calypso collections. The gel-based formula is available in 7 shades.
Add to other Moroccanoil haircolor formulas to enhance or neutralize warm and cool tones. Helps reduce damage caused by color service. Improves shine and enhances color longevity.
Color Infusion Pure Color Mixers are formulated with our ProArginine + ArganID™ System - a breakthrough technology that delivers exceptional protection throughout the color process. These gel-based formulas can be mixed with Color Calypso Demi-Permanent Cream Color to enhance, intensify, or create new tonal directions.
Whether you are looking for a vibrant result, a tonal shift, or a pastel hue, Color Infusion Pure Color Mixers are concentrated enough to make an impact, while providing a balanced saturation for easy measuring without restricting your creativity or options.
PROPRIETARY TECHNOLOGIES:
ProArginine + ArganID® System
The core of the Moroccanoil Professional Haircolor Collection is the proprietary ProArginine + ArganID® System. An amino acid naturally found in the hair and therefore easily accepted by it, ProArginine works as an alkalizing agent that supports the color process, while ArganID® helps to repair and seal the cuticle.
Powered by this breakthrough technology, Moroccanoil Professional Haircolor delivers the following benefits:
64% increase in shine*
96% of clients experience overall scalp comfort**
9+ weeks of salon-vibrant color***
*Average shine achieved based on shade selection.
**Based on color services performed on 45 clients.
***Based on an average of 3 hair washes per week.
ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it improves the hair’s strength, creating healthier-looking hair and allowing for long-lasting color.
ArganID® technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
Color adheres more readily to hair restored with the ProArginine + ArganID® System, creating healthier-looking, long-lasting haircolor.
Moroccanoil Professional Haircolor: Commitment to Salons & Stylists
The Moroccanoil Professional Haircolor Collection is rooted in innovation, while strengthening the Moroccanoil longstanding commitment to salon professionals. Stylists will be able to attract new business and build loyalty by offering their clients a full range of services that deliver vibrant, long-lasting haircolor with intense shine while maintaining the integrity of the hair.
ABOUT MOROCCANOIL:
Inspired by the Mediterranean, the Moroccanoil brand comes to life through the iconic turquoise and signature fragrance, for an exotic experience that transports the senses. The first product, the original Moroccanoil Treatment, pioneered oil infused haircare and created the worldwide buzz on argan oil. At the heart of the brand is the stylist community that continues to inspire us to create effective and easy-to-use products. And today, the goal remains unchanged: to continue pioneering innovation in beauty, while continuing to use the platform to make a difference. Moroccanoil hair and body products are available in over 70 countries worldwide.
Moroccanoil hair and body products are available at fine salons and retailers, spas, and online. Visit us at moroccanoil.com/za/ For daily inspiration, follow @moroccanoil_za on Instagram; subscribe to the beauty tutorials on YouTube, and find us on Facebook!
Moroccanoil South Africa: www.moroccanoil.com/za
Moroccanoil Professional: moroccanoilprofessionals.com
Facebook: @moroccanoilpro
Instagram: @moroccanoilpro
For more information, please contact:
Sales: Stacey-Lee Gerber
Email: staceyl@twincare.co.za
Tel: 061 908 3369
Marketing: Derynne Klaver
Email: derynne@twincare.co.za
Tel: 011 305 1600
Komentarze