# Welcome to the stage New Redken Haircare!
Backed by state-of-the-art science and a legacy of innovation that dates to the 1960’s. We have upped our game once again and have for the first-time paid tribute to our haircare packaging that’s as scientific and professional as our iconic formulas!
# What’s New?
Besides our new sophisticated bottle design, we have ensured that we optimize our messaging with call out claims on our science and eco-friendly packaging thus reducing our global footprint and even more WOW our packaging has a braille element. Redken is truly a brand for EVERYONE.
# As simple as ABC!
The NEW ACIDIC BONDING CONCENTRATE is our ALL-IN-ONE care for the most processed hair!
In just 1 treatment your client’s hair is transformed.
If your client’s hair has become dry or damaged, it’s important to remember that you can hydrate, strengthen, and restore their hair strands with the right haircare regimen. Discover the all-in-one hair solution and experience Redken’s most powerful haircare.
Bonding Care complex with Citric Acid is calibrated to a perfect % in each product in Acidic Bonding Concentrate.In addition to the complex, each product is formulated with a high level of ingredients with superior benefits.
# Within the Shampoo are:
Anionic and Nonionic surfactants for smoothing the cuticle and reducing tension between hair strands which prevents damage.
Citric acid for maintaining the optimal Ph for bond health
Conditioning blends for a superior feel of softness and movement.
# Within the Conditioner are:
Cationic surfactants and fatty alcohols that helps to seal the cuticle, improve conditioning, and add shine.
High level of silicones for superior cosmetic feel
# Within the lotion are:
Silicones and fatty alcohols for conditioning and shine
Acidic Bonding Concentrate the ultimate must-have system for moisturizing and repairing all types of damaged hair. This all-in-one system provides ultimate repair, intense conditioning, and color fade protection and is for all hair types and textures!
Available now in South Africa.
Want to join the Redken Tribe? Contact us here: redkenrsa@loreal.com
Article from Chanel Pond, L’Oréal Professional Products Division
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