The New, Innovative Line of Care-Infused Color for All Salon Haircolor Needs; is now available in selected Haircolor Salons within South Africa.
Moroccanoil®, the iconic, global leader in argan oil-infused beauty, is thrilled to announce the new Moroccanoil Professional Haircolor Collection, a complete portfolio of permanent, demi-permanent haircolor, and lighteners featuring the brand’s proprietary ProArginine + ArganID® System, a breakthrough technology that delivers exceptional protection throughout the color process. The brand’s biggest launch since the original Moroccanoil Treatment, the Moroccanoil Professional Haircolor Collection is rooted in innovation, while strengthening Moroccanoil’s longstanding commitment to salon professionals.
The core of the Moroccanoil Professional Haircolor Collection is the proprietary ProArginine + ArganID® System. Powered by this breakthrough technology, Moroccanoil Professional Haircolor delivers the following benefits:
● 52% increase in shine*
● 96% of clients experience overall scalp comfort**
● 9+ weeks of salon-vibrant color***
An amino acid that is naturally found in the hair and therefore easily accepted by it, ProArginine works as an alkalizing agent that supports the color process, while ArganID® helps to repair and seal the cuticle.
“The same spirit of innovation that the brand was built upon is at the heart of the new Moroccanoil Professional Haircolor Collection. It’s an exciting time for us to enter the professional haircolor category, especially with color being one of the most requested services and needs in the industry,” says Moroccanoil Vice President of Global Education, Robert Ham.
IN-SALON PROFESSIONAL OFFERINGS:
The full range of care-infused color products are designed to support professionals in offering a wide variety of in-salon services featuring the proprietary ProArginine + ArganID® System.
Permanent Haircolor
● Color Rhapsody Permanent Cream Color (2 OZ. / 60 ml) – Delivers 100% grey coverage that’s vibrant and true to tone. Leaves hair 72% more visibly shiny** for professional-level care that shows. Available in 68 shades from rich naturals to vibrant fashion tones.
● Color Rhapsody High Lift Permanent Cream Color (2 OZ. / 60 ml) – Delivers up to 5 levels of lift on natural hair, levels 6 and higher, in 5 shades from warm to cool.
● Oxidative Cream Developer (33.8 FL.OZ. / 1 L) – Enriched with argan oil to provide conditioning benefits and optimal color results when used with Moroccanoil Color Rhapsody, Color Infusion, Color Calypso Demi-Permanent Cream Color, and Blonde Voyage Powder and Clay Lighteners. It provides an ideal consistency for precise application and a comfortable client experience.
Demi-Permanent Color
● Color Calypso Demi-Permanent Cream Color (2 OZ. / 60 ml) – Achieve unbeatable shine, color clarity, and lasting vibrancy—in an easy-to-use, low-commitment cream formula. Provides a 52% increase in shine** with 56% more conditioned and manageable hair. Up to 60% coverage on white and grey hair. Available in 44 shades. Available only in International markets.
Color Infusion
● Color Infusion Pure Color Mixer – Customize any haircolor to intensify, neutralize, or pastelize the results. Discover endless possibilities within both the Color Rhapsody and Color Calypso collections. The gel-based formula is available in 7 shades.
Blonde Voyage
● Blonde Voyage Powder Lightener (17.6 OZ. / 500 g) – High-performance, multi-purpose lightener delivers controlled and reliable lift of up to 9 levels. Powered by our BondCare + ArganID® System that protects and nourishes the hair during the lightening service. Strengthens hair and reinforces bonds to help reduce damage and breakage. Gentle, non-irritating formula.
● Blonde Voyage Clay Lightener (17.6 OZ. / 400 g) – Easy-to-use clay formula delivers precision application for all freehand techniques. Up to 8 levels of lift. Powered by our BondCare + ArganID® System that protects and nourishes the hair during the lightening service. Strengthens hair and reinforces bonds to help reduce damage and breakage. Contains Kaolin clay for a creamy consistency that spreads easily and stays in place for precision work.
ABOUT MOROCCANOIL:
Inspired by the Mediterranean, the Moroccanoil brand comes to life through our iconic turquoise and signature fragrance, for an exotic experience that transports the senses. Our first product, the original Moroccanoil Treatment, pioneered oil-infused haircare and created the worldwide buzz on argan oil. At the heart of our brand is the stylist community that continues to inspire us to create effective and easy-to-use products. And today, our goal remains unchanged: to continue pioneering innovation in beauty, while continuing to use our platform to make a difference. Moroccanoil hair and body products are available in over 70 countries worldwide.
Moroccanoil Professional Haircolor is now available at selected salons within South Africa.
For daily inspiration, follow the Moroccanoil Professional page on Instagram; subscribe to our beauty tutorials on YouTube, and find us on Facebook!
Moroccanoil South Africa: https://www.moroccanoil.com/za/
Moroccanoil Professional: https://moroccanoilprofessionals.com/
Facebook: @moroccanoilpro
Instagram: @moroccanoilpro
For more information, please contact:
Sales: Stacey-Lee Gerber
Email: staceyl@twincare.co.za
Tel: 061 908 3369
Marketing: Derynne Klaver
Email: derynne@twincare.co.za
Tel: 011 305 1600
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