A New, Innovative Line of Care-Infused Color for All Salon Haircolor Needs.
Moroccanoil®, the iconic, global leader in argan oil-infused beauty, is thrilled to announce the new Moroccanoil Professional Haircolor Collection, a complete portfolio of permanent, demi-permanent haircolor, and lighteners featuring the brand’s proprietary ProArginine + ArganID® System, a breakthrough technology that delivers exceptional protection throughout the color process.
INTRODUCING:
BLONDE VOYAGE POWDER AND CLAY LIGHTENERS
Now available as part of the Moroccanoil in-salon professional offering:
The full range of care-infused color products are designed to support professionals in offering a wide variety of in-salon services featuring the proprietary ProArginine + ArganID® System.
BLONDE VOYAGE
Blonde Voyage Powder Lightener
High-performance, multi-purpose lightener delivers controlled and reliable lift of up to 9 levels. Powered by our BondCare + ArganID® System that protects and nourishes the hair during the lightening service. Strengthens hair and reinforces bonds to help reduce damage and breakage. Gentle, non-irritating formula.
Blonde Voyage Clay Lightener
Easy-to-use clay formula delivers precision application for all freehand techniques. Up to 8 levels of lift. Powered by our BondCare + ArganID® System that protects and nourishes the hair during the lightening service. Strengthens hair and reinforces bonds to help reduce damage and breakage. Contains Kaolin clay for a creamy consistency that spreads easily and stays in place for precision work.
Permanent Haircolor - Oxidative Cream Developer
Enriched with argan oil to provide conditioning benefits and optimal color results when used with Moroccanoil Professional Haircolor: Blonde Voyage Powder and Clay Lighteners.
“The same spirit of innovation that the brand was built upon is at the heart of the new Moroccanoil Professional Haircolor Collection. It’s an exciting time for us to enter the professional haircolor category, especially with color being one of the most requested services and needs in the industry,” says Moroccanoil Vice President of Global Education, Robert Ham. “Salons and professionals have always been at the forefront of the brand, and we are thrilled to continue that relationship through haircolor. This is our continued commitment to them, with a truly fantastic product and tool.”
The Moroccanoil Professional Haircolor Collection will be available during color services at selected Professional Hair Color Salons nationwide.
PROPRIETARY TECHNOLOGIES:
ProArginine + ArganID® System
The core of the Moroccanoil Professional Haircolor Collection is the proprietary ProArginine + ArganID® System. An amino acid naturally found in the hair and therefore easily accepted by it, ProArginine works as an alkalizing agent that supports the color process, while ArganID® helps to repair and seal the cuticle.
Powered by this breakthrough technology, Moroccanoil Professional Haircolor delivers the following benefits:
64% increase in shine*
96% of clients experience overall scalp comfort**
9+ weeks of salon-vibrant color***
During the haircolor process, ProArginine + ArganID® work synergistically to protect and nourish the hair.
ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it improves the hair’s strength, creating healthier-looking hair and allowing for long-lasting color.
ArganID® technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
Color adheres more readily to hair restored with the ProArginine + ArganID® System, creating healthier-looking, long-lasting haircolor.
*Average shine achieved based on shade selection.
**Based on color services performed on 45 clients.
***Based on an average of 3 hair washes per week.
BondCare
Featured in Blonde Voyage Powder and Clay Lighteners, this technology strengthens hair and reinforces bonds to help reduce damage and breakage.
Moroccanoil Professional Haircolor: Commitment to Salons & Stylists
The Moroccanoil Professional Haircolor Collection is rooted in innovation, while strengthening the Moroccanoil longstanding commitment to salon professionals. Stylists will be able to attract new business and build loyalty by offering their clients a full range of services that deliver vibrant, long-lasting haircolor with intense shine while maintaining the integrity of the hair.
ABOUT MOROCCANOIL:
Inspired by the Mediterranean, the Moroccanoil brand comes to life through our iconic turquoise and signature fragrance, for an exotic experience that transports the senses. Our first product, the original Moroccanoil Treatment, pioneered oil infused haircare and created the worldwide buzz on argan oil. At the heart of our brand is the stylist community that continues to inspire us to create effective and easy-to-use products. And today, our goal remains unchanged: to continue pioneering innovation in beauty, while continuing to use our platform to make a difference. Moroccanoil hair and body products are available in over 70 countries worldwide.
Moroccanoil hair and body products are available at fine salons and retailers, spas, and online. Visit us at moroccanoil.com/za/ For daily inspiration, follow @moroccanoil_za on Instagram; subscribe to our beauty tutorials on YouTube, and find us on Facebook!
Moroccanoil South Africa: www.moroccanoil.com/za
Moroccanoil Professional: moroccanoilprofessionals.com
Facebook: @moroccanoilpro
Instagram: @moroccanoilpro
For more information, please contact:
Sales: Stacey-Lee Gerber
Email: staceyl@twincare.co.za
Tel: 061 908 3369
Marketing: Derynne Klaver
Email: derynne@twincare.co.za
Tel: 011 305 1600
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