INOAR Embraces The Beauty in Diversity with 3 Fantastic New Products Catering To All Hair Types

At Inoar, we believe beauty knows no limits. Whether your hair is sleek, wavy, curly, or coily – we embrace it all.

The beauty in diversity, the power of self-expression, and the wonderous ways we care for our hair, no matter its texture or type.

Born in Brazil and made for the Southern Hemisphere climate and consumer, Inoar’s premium products are perfectly suited to keep South African hair radiant and full of life.

We’ve dedicated ourselves to bringing you the finest formulations, ones that not only deliver stunning results but also celebrate the individuality and beauty of every strand of hair.

For hair salons, stocking INOAR means offering clients premium, results-driven products that align with the growing demand for ethical and sustainable beauty. With our expansive range – covering everything from smoothing treatments to hair color and home care – salons can provide tailored solutions for every client’s needs.

As part of our season of renewal, we are also thrilled to introduce our new look and feel. Plus, with new and exciting product launches on the horizon, Inoar continues to innovate and set new standards in professional hair care.

UAU

(AVAILABLE NOW)

The “Oooh, Wow!” Instant Anti-Frizz Serum

ICYMI: The Glass Hair Trend Is Here to Stay

From red carpets to your social feed, the “expensive glass hair” look is dominating beauty trends – and for good reason. Sleek, silky, humidity-proof hair with supernatural shine? Yes, please. But achieving this kind of shine usually means heat styling... and with that, comes damage.

That’s where we come in.

Meet the Hair Hero Everyone Will Be Talking About

Introducing: UAU by Inoar – pronounced “oooh, wow!” (because that’s exactly what you’ll say after using it).

This multi-functional serum spray is a game-changer: powered by next-gen heat-activated polymer tech, UAU forms a feather-light, invisible matrix around each strand – sealing in shine, locking out frizz, and shielding your hair from humidity, heat, and damage.

Why You’ll Love It:

✔ Frizz Control & Humidity Shield – Keeps hair sleek all day

✔ Heat-Activated, Weightless Formula – No silicones, no buildup

✔ Long-Lasting Protection – Stays in hair for up to 3 washes

✔ More Than Just Shine – Hydrates, protects color, reduces static, and prevents damage

UAU isn’t just another anti-frizz product—it’s a multi-benefit must-have for glass-like shine, deep hydration, and long-lasting protection.

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MAGIC ONE

(AVAILABLE NOW)

1 Powerful Treatment. 7 Magical Benefits.

Modern beauty routines need to be quick, effective, and versatile—and Magic ONE 7 delivers just that. This at-home hair reconstruction treatment combines 7 powerful benefits in one easy step, giving you stronger, healthier, shinier hair—instantly.

Why You’ll Love It:

✔ Restores & strengthens weak, damaged hair

✔ Enhances elasticity & resilience to prevent breakage

✔ Deeply hydrates for soft, silky strands

✔ Boosts color longevity with Anhydrous Citric Acid

✔ Reduces frizz & adds shine for a sleek finish

✔ Protects against heat styling

✔ Silicone, paraben, and sulfate-free

How to Use:

As a treatment & detangler: Apply to lengths and ends after washing, leave for 3 minutes, then rinse.

As a leave-in: Apply before styling to protect from heat, add shine, and reduce frizz.

Whether you're looking to restore lifeless, brittle hair or simply need one product that works from root to tip, Magic ONE 7 is here to make your hair care routine easier, faster, and more effective than ever before.

The future of haircare is here—one product, multiple benefits, truly magical results.

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DAYMOIST MONODOSE

(AVAILABLE NOW)

Your Hydration Hero – Now in a Quick, Single-Dose Treatment!

This tiny ampoule delivers big results with the same powerful formula as Inoar’s iconic Absolut Daymoist, now in a convenient 2-minute treatment for salon or at-home use.

Perfect for busy clients who need a quick yet deeply restorative treatment, it hydrates, strengthens, and boosts shine—all in just 2 minutes.

The Science Behind the Magic

With our patented CLR complex (Cornstarch + Beetroot Extract) to protect keratin structure, plus an added amino acid blend, shine matrix, and crambe oil (rich in Omega-3), this treatment deeply nourishes without feeling greasy.

Why You’ll Love It:

✔ Intense Hydration – Restores moisture for silky softness

✔ Instant Shine – Revives dull, lifeless hair

✔ Stronger Strands – Repairs and fortifies from within

✔ Quick & Easy – A single-dose ampoule for salon-quality results at home

Fast, powerful, and effective – your go-to hydration fix is finally here!

INSPIRED BY YOU

Vegan, Cruelty-free professional hair care for all hair types.

Beauty that aligns with YOUR values.

To stock these incredible products and more, get in touch today!

Tel: 012 346 1721

Email: info@inoar.co.za

Website: www.inoar.co.za

345 Dey Street, Nieuw Muckleneuk, Pretoria, 0181

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ABOUT INOAR

Inoar is a pioneering force in Brazilian hair care, delivering high-performance products for both salon professionals and at-home use. Rooted in a commitment to ethical beauty, all Inoar products are 100% vegan and cruelty-free, allowing our customers to embrace self-care with confidence and integrity.

At the heart of our formulations lies the golden thread of Argan Oil, infusing our professional Keratin Treatments, hair color range, and home care collections with nourishment and vitality. Designed for every hair type and concern, Inoar products help bring out the best version of your hair—your crown.

Our salon-exclusive range features globally recognized Argan-infused Keratin Treatments (Brazilians) and our innovative, vegan professional hair color, ensuring luxurious, high-quality results with every service.

Proudly PETA-registered, our dedication to cruelty-free, plant-based beauty is more than a promise—it’s a core value. Inoar continues to lead with innovation, sustainability, and a passion for transformative hair care.

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