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Goldwell Launches New Color Line Topchic Zero

Do you want a natural-looking, shiny color service that is incredibly caring and ammonia-free and keeps your clients coming back to you?



TOPCHIC ZERO

The Incredibly Caring, Ammonia-Free Addition to Topchic.

COLOR. COVERAGE. SHINE.

NO COMPROMISES.

JUST BEAUTIFUL RESULTS.


With Topchic Zero you can have it all.



The best performance* and conscious, feel-good color.

  • Incredibly natural, reliable grey coverage – up to 100%.

  • Natural looking, even color results with the trusted durability of Topchic.

  • Smooth and incredibly shiny hair with up to 2x more shine**.

  • Maintains the hair’s healthy look and feel.

  • Maximum creativity thanks to the compact but versatile assortment of 27 shades.

  • Up to 94% naturally derived ingredients.

  • Up to 100% Grey Coverage

  • Suitable for all types of hair

  • Enriched with acai extract, a powerful antioxidant and nature’s remedy for hair breakage.

  • Infused with white tea essence, known for intensified conditioning effects and natural moisture.


Levels of Lift

  • Up to 3 levels of lift.


* Based on overall performance (grey coverage, conditioning and shine) vs leading competitors. ** Vs untreated hair.



What Type of Client Needs Topchic Zero?

  • Clients looking for a pleasant, ammonia-free service.

  • Conscious clients seeking alternatives to conventional hair color.

  • Clients who want grey coverage with high performance.



TOPCHIC ZERO SERVICES

ZERO AMMONIA NATURAL GREY COVERAGE

Natural-looking and seamless grey coverage. The line of demarcation blends into a natural result, making grey disappear into a soft tonality, still keeping the up to 100% grey coverage.


ZERO FOILS FACE FRAME

Face framing is used in order to emphasise certain areas of the face and contour wherever needed with only a few sections. With Topchic Zero you can accentuate facial features in an ammonia-free, caring way.


ZEROLIGHTS

While grey hair is covered with Topchic Zero, we create a veil of light with the use of LightDimensions SilkLift Zero Ammonia. Reliable grey coverage with Topchic Zero and the addition of light in the same service.


CARING. CREATIVE. INTUITIVE.

PREMIUM EXPERIENCE. ZERO HASSLE.



Topchic Zero offers an exceptionally pleasant color service experience, from mixing to finish.

  • Creamy formula that is easy to mix and apply.

  • Same easy mixing instructions as current Topchic – no extra training needed.

  • Simple mixing with the Goldwell System Developer Lotions.

  • With its creamy, light scented, ammonia-free formula, Topchic Zero offers an exceptionally pleasant color service experience for you and your client.

  • Topchic and Topchic Zero offer a comprehensive permanent color portfolio for all client needs.


SERVICES:

Full Color

Root Retouch

Grey Coverage

Blonde Toning

Lowlights



CONSCIOUS. PROGRESSIVE. RESPONSIBLE.



RESPONSIBLE.

INSIDE AND OUT.

Topchic Zero is truly the most responsible choice. From the drain safe formula that is up to 98% biodegradable* to the sustainably and responsibly sourced packaging that is made from up to 100% recycled and recyclable materials.


All Topchic Zero products are climate neutral. By reducing its carbon emissions from raw materials, packaging, production, transport and disposal and by compensating the unavoidable ones to zero through carbon offset projects in cooperation with ClimatePartner, we contribute to the fight against global warming and promote sustainability.


Scan the code above or click link below to learn more about the climate protection project supported: www.climatepartner.com/14717-2005-1001




Please visit the Goldwell website for updated information: www.goldwell.com

Kao Salon South Africa press office anke.sander-duncan@kao.com



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