Following the release of the wildly popular 2022 Goldwell Color of the Year, BUBBLEGUM, Goldwell has, once again, collaborated with global trend agencies and color trend experts to proudly introduce the 2023 Color of the Year: CHERRY POP. The dynamic, digital-ready, fiery red shade embodies passion, seduction and excitement. The deep, rich warm red is both fiery and flirty and is scandalized with a cool pink shock to create a tantalizing vibrant cherry tone.
“The vibrancy of CHERRY POP creates a visual vibration that ignites and excites the senses,” says Jane Boddy, Global Color Expert. “No color can compete with red for its powerful mood enhancing qualities. The primal strength of CHERRY POP is grounding and reinforces our connection to humanity. The color simultaneously emanates a transcendental power that lures us to a fantastical world.”
For an intense and show-stopping hue, CHERRY POP is vibrant on pre-lightened or lightest blonde tones, and gives a rich, warm cherry tone to dark blondes and brunettes. A dynamic, flirty and daring shade, CHERRY POP allows for a true exploration of color.
“The potential to create fun, glamour and fantasy in both digital and physical spaces is essential to 2023. The dynamism of CHERRY POP encourages play with proportions and tactile experimentation that stretches the imagination and encourages creativity like never before,” said Boddy.
“I was truly honored to create Cherry Pop as Goldwell's Color of the Year 2023. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair color. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary”, says Angelo Seminara, Goldwell Global Ambassador.
CHERRY POP Formula with Goldwell TopChic:
30ml Topchic 7RR@RR
20ml Topchic 7OO@GK
2ml @PP Pure Red
2ml @PP Cool Pink
50ml System 3% lotion
CHERRY POP Formula with Goldwell Elumen:
30ml RR@All
20ml KG@All
10ml Pk@All
About Goldwell
Goldwell is a salon-quality brand of Kao Salon Division. Its professional hair products are dedicated to bringing stylists’ and theirclients’ aspirations to life. Since 1948, Goldwell has been known breakthrough innovations in the salon industry with well-known sub-brands such as: leading professional color products Topchic, Colorance and Elumen; high-performing care and styling products Kerasilk, Dualsenses and StyleSign; and, technology-based perm and texture products. Goldwell’s complete portfolio,advanced hairdresser education and deep expertise serve together to create a full-service brand, meeting all salon stylist and client desires. With the annual style statement, launched at the impressive Kao Salon Experience Event each year, Goldwell sets the trend in hair fashion to inspire stylists around the world.
Please visit the Goldwell website for updated information: www.goldwell.com
Kao Salon South Africa press office anke.sander-duncan@kao.com
About Kao Salon Division
Kao Salon Division is part of the Skin Care and Hair Care Business of Kao Corporation, offering professional products and services to stylists around the globe. It is a thought and trend leader in the hair care industry as well as home to the Goldwell, KMS, Oribe, and Varis brands. The mission of Kao Salon Division is to make life beautiful for salons, stylists and their clients through partnership,
commitment to sustainable practices, salon business growth and a portfolio of advanced services, innovative products and inspiring education. Kao Corporation creates high-value-added products that enrich the lives of consumers around the world.
Please visit the Kao Salon Division website for further Information: www.kaosalondivision.com
Please visit the Kao Group website for further information: www.kao.com
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