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Goldwell Announces its 2022 Colour of the Year: Bubblegum


Working in conjunction with some of the world’s leading colour experts, Goldwell proudly introduces Bubblegum – the 2022 Colour of the Year. This is a retro-futuristic pink shade that playfully walks the line between vibrant hot pink and classic pastels. It will therefore appeal to a very wide audience!

Want the formula for this stunning shade?

BUBBLEGUM Formula with Goldwell Colorance:

  • 40ml Colorance Core Lotion

  • 15ml Colorance Pastel Rose

  • 5ml Colorance Pastel Lavender

Need Goldwell Colorance in your salon? Call 011 312 5070 and a friendly rep will set up an appointment to introduce Goldwell’s ranges to you!

Experts Speak about the Bubblegum Shade

Global colour expert Jane Boddy explains, “We can see that optimism is a key trend for 2022 and Bubblegum is the perfect emblem for it. The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head, to create a colour that is versatile but measured.”

According to John Moroney, Global Creative Director of Goldwell, “This playful, inclusive colour represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their colour formulas.”

Perfectly balanced between cool and warm, soft and strong, this head-turning colour promises to be a winner in 2022!

For more information on Goldwell’s stunning, inspirational products and trends, contact 011 312 5070.



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