# What makes Redken’s Shades EQ unique?
Shades EQ is an acidic haircolor meaning Shades EQ hair gloss is an acidic demi-permanent haircolor. Acidic demi-permanent haircolor offers gentle processing on the hair for outstanding condition and shine benefits.
# What are the benefits of using Shades EQ?
With its gentle acidic formula, Shades EQ is not only perfect for achieving any customized color you want, it also provides shine-enhancing benefits for healthy, beautiful haircolor.
# What’s coming?
Redken’s Shades EQ are welcoming new sku’s to its catalogue. Can you guess what it is? Well here’s a clue. It will enable hairstylists to produce looks in the hottest blonde trend!
# Hello Shades EQ- BABY BLONDE!
Introducing the Violet Gold Family. Create the Baby Blonde look your clients will love!
Formulated with part violet and part golden reflects on a brown to tan background, the Shades EQ Gloss Violet Gold family is pre-mixed so you can create the baby blonde trend: natural, sunkissed & iridescent blonde color.
# What is the difference between NEW Violet Gold and Gold Iridescent?
Obsessed? So are we! Contact your Redken sales rep or email us here redkenrsa@loreal.com
Article from Chanel Pond, L’Oréal Professional Products Division
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