Four dynamic days with Wella Color Expert Creative Immersion

The Wella Color Expert Creative Immersion was a four-day experience that brought together professional hairstylists, colourists, salon owners, and educators from across South Africa. The seminar was hosted by mhb at their Midrand studio from 9-12 February and immersed participants in a dynamic environment that combined artistry, technical mastery, and digital expertise, designed to push creative boundaries and inspire fresh perspectives.

The creative tone for artistic expression was set from the outset with a unique Sip & Paint session led by artist and designer Jana Aspeling. Participants tapped into their creative instincts, preparing for the seminar days that followed.

Throughout the event, participants engaged in classes led by Wella SA Senior Ambassadors. Consumer and Digital Advocate Warren Schultz presented a social media power session to help participants enhance and refine their digital presence. Additional classes featured Jadie Herbst, who explored beautiful, salon-friendly styling techniques, and Flo Neacsu, who guided participants in creating cohesive, trend-forward collections. Those looking to refine their blonding and toning skills were fortunate to learn from Charles Junior Louw, who shared insights into crafting beautiful blonde looks.

Clockwise from top left: Natasha Le Roux, Lindie Williamson, Bianca Nurden; Revona Timm, Monique Nienaber; Wella SA Senior Ambassadors: Jadie Herbst, Warren Schultz, Charles Junior Louw, Florin Neacsu; Sydney Almond, Bridget Dlamini; Maré Müller, Nerine Helberg.

An energetic drumming session by Drum Café was a fun, high-energy team experience, bringing people together through rhythm and dance. The event also featured an in-depth exploration of the science behind Wella products, led by Ursus Schweitzer, a lead scientist with nearly three decades at Wella Co. who has worked on innovations like Koleston Perfect ME+, Illumina Color, and Shinefinity.

Wella Color Expert immersive experience culminated in the Collection Creation segment, where participants showcased their versatility by crafting two stunning pieces, one using unconventional materials for sculpting and another demonstrating their artistry on hair. This opportunity allowed participants to translate their imaginative visions into reality.

Clockwise from left: Ancois van Niekerk, Bianca Nurden, Natasha Le Roux; Wella Professionals Education Team: Riandi Lindford, Sybil Joharie, Mariska Treurnicht, Elizma Crous, Lynette Cronje, Jolene Lubbe; team brainstorming; Lee Koegelenberg, Maritza Maritz, Fatima Mbambo.

For those who missed the action, a full recap video capturing the essence of the Creative Immersion can be found on Instagram.

For more information about Wella Color Expert and upcoming events, contact Mariska at mariska.r@modernhairbeauty.com. Join the conversation on social media @wellaprofessionals_sa and @mhb_sa.

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