Dec 9

Report Back on The Bluebeards Revenge Rebrand: A Glimpse into the Future of Grooming

On the 20th of November, 2024, an exciting new chapter for The Bluebeards Revenge was unveiled at the rebrand launch event in Cape Town. Hosted at the cool, retro-inspired Three Feathers Diner, the event was a unique blend of old-school charm and contemporary flair - just like the brand itself.

A Vintage Vibe with a Modern Twist

The venue, Three Feathers Diner, set the tone for the event with its unmistakable old-school vibe. A mix of muscle cars, vintage bikes, and grungy design elements filled the space, evoking a sense of nostalgia while seamlessly complementing the fresh, bold direction The Bluebeards Revenge is taking. With its walls lined with memorabilia, the diner felt like stepping into a time capsule - perfectly quirky and effortlessly cool.

As guests arrived, they were welcomed with complimentary drinks and an opportunity to soak in the atmosphere. In keeping with the brand's commitment to luxury grooming, a hand scrub and moisturiser treatment were available for guests, ensuring everyone felt pampered from the moment they walked through the door.

A Star-Studded Affair

The rebrand launch attracted an impressive array of social media influencers, celebrities, and media personalities, all eager to catch a glimpse of what The Bluebeards Revenge had in store. With so many familiar faces in attendance, the room buzzed with excitement, anticipation, and, of course, plenty of Instagram-worthy moments.

Photos courtesy Larry English

Larry Le Roux, General Manager of HairCair Distributors, welcomed everyone to the event. He brought the crowd's attention to Lelani de Jager and Glen Summers - two key educators for the brand - who shared the story behind The Bluebeards Revenge. With decades of experience in the grooming industry, Lelani and Glen explained why the brand felt it was time for a rebrand and what it meant for the future of their products. The story was not just about a logo change but a deeper evolution of their commitment to providing quality products and a refined grooming experience.

Grooming in Action

The true heart of the event lay in the live demonstrations by expert barbers and stylists. Models sat patiently as stylists and barbers worked their magic, using The Bluebeards Revenge products to create everything from sharp fades to perfectly styled beards. It was a fantastic way to see the products in action, with attendees getting an up-close look at how the range could elevate their own grooming routines.

Photos courtesy Larry English

Guests were able to ask questions, take notes, and gain insights from the professionals showcasing their work, making the experience both informative and interactive. It was clear that the rebrand wasn’t just about new packaging—it was about a stronger, more refined identity that would resonate with customers looking for high-quality grooming solutions.

Relaxed Yet Professional

After the demonstrations, the atmosphere at Three Feathers Diner shifted to a more relaxed pace. Guests were treated to a delicious lunch, offering the perfect opportunity to unwind, mingle, and continue chatting about the exciting changes happening with The Bluebeards Revenge. With music playing in the background and the relaxed vibe of the diner, it was an afternoon that blended professionalism with ease.

Photos courtesy Larry English

Throughout the day, attendees were encouraged to take their time exploring the venue, experiencing the products, and snapping plenty of photos. Whether they were trying out the latest beard oils or just catching up with industry friends, there was no rush - just the chance to enjoy the moment.

Before heading out, each guest left with a thoughtfully curated goodie bag, filled with some of The Bluebeards Revenge’s iconic products. It was a perfect token to remember an event that felt as much like a celebration as a product launch.

A Successful Rebrand

All in all, the rebrand launch was a brilliant afternoon that managed to balance entertainment, education, and laid-back professionalism. It showcased the brand's commitment to innovation in the grooming space while staying true to its roots.

Photos courtesy Larry English

As the brand moves forward with this fresh new look, it’s clear that The Bluebeards Revenge is ready to carve out a bigger and bolder presence in the market - while ensuring that men everywhere continue to enjoy the premium grooming experience they've come to expect.

It was a day to remember, and with the new products and rebrand now in full swing, it’s exciting to think about what’s next for The Bluebeards Revenge.

One thing’s for certain: this is just the beginning.

A Massive thanks to all proud sponsors for this incredible event:

PR - Mary-Anne Fowler of Isilumko Group www.isilumko.co.za

Production - by Ashton Abels of Abels Concepts www.abelsconcepts.com

Clothing - S.P.C.C. www.spccstore.com

Models - SAS Models www.saspromotions.co.za