Introducing Moroccanoil® Professional Haircolor: Permanent Hair Color.
A New, Innovative Line of Care-Infused Color for All Salon Haircolor Needs
Moroccanoil®, the iconic, global leader in argan oil-infused beauty, is thrilled to announce the new Moroccanoil Professional Haircolor Collection, a complete portfolio of permanent, demi-permanent haircolor, and lighteners featuring the brand’s proprietary ProArginine + ArganID® System, a breakthrough technology that delivers exceptional protection throughout the color process.
PERMANENT COLOR
Vibrant Tone-True Permanent Haircolor with 100% Grey Coverage – an Amazing New Addition to your In-Salon Professional Offerings:
● Color Rhapsody Permanent Cream Color – Delivers 100% grey coverage that’s vibrant and true to tone. Leaves hair 72% more visibly shiny** for professional-level care that shows. Available in 68 shades from rich naturals to vibrant fashion tones.
● Color Rhapsody High Lift Permanent Cream Color – Delivers up to 5 levels of lift on natural hair, levels 6 and higher, in 5 shades from warm to cool.
● Oxidative Cream Developer – Enriched with argan oil to provide conditioning benefits and optimal color results when used with Moroccanoil Color Rhapsody. It provides an ideal consistency for precise application and a comfortable client experience.
The core of the Moroccanoil Professional Haircolor Collection is the proprietary ProArginine + ArganID® System. An amino acid naturally found in the hair and therefore easily accepted by it, ProArginine works as an alkalizing agent that supports the color process, while ArganID® helps to repair and seal the cuticle.
Powered by this breakthrough technology, Moroccanoil Professional Haircolor delivers the following benefits:
● 64% increase in shine*
● 96% of clients experience overall scalp comfort**
● 9+ weeks of salon-vibrant color***
*Average shine achieved based on shade selection.
**Based on color services performed on 45 clients.
***Based on an average of 3 hair washes per week.
PROPRIETARY TECHNOLOGIES:
ProArginine + ArganID® System
During the haircolor process, ProArginine + ArganID® work synergistically to protect and nourish the hair.
● ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it improves the hair’s strength, creating healthier-looking hair and allowing for long-lasting color.
● ArganID® technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
Color adheres more readily to hair restored with the ProArginine + ArganID® System, creating healthier-looking, long-lasting haircolor.
Moroccanoil Professional Haircolor: Commitment to Salons & Stylists
The Moroccanoil Professional Haircolor Collection is rooted in innovation, while strengthening the Moroccanoil longstanding commitment to salon professionals. Stylists will be able to attract new business and build loyalty by offering their clients a full range of services that deliver vibrant, long-lasting haircolor with intense shine while maintaining the integrity of the hair.
Moroccanoil Professional Haircolor is now available at selected salons within South Africa.
Moroccanoil South Africa: www.moroccanoil.com/za
Moroccanoil Professional: moroccanoilprofessionals.com
Facebook: @moroccanoilpro
Instagram: @moroccanoilpro
ABOUT MOROCCANOIL:
Inspired by the Mediterranean, the Moroccanoil brand comes to life through our iconic turquoise and signature fragrance, for an exotic experience that transports the senses. Our first product, the original Moroccanoil Treatment, pioneered oil-infused haircare and created the worldwide buzz on argan oil. At the heart of our brand is the stylist community that continues to inspire us to create effective and easy-to-use products. And today, our goal remains unchanged: to continue pioneering innovation in beauty, while continuing to use our platform to make a difference. Moroccanoil hair and body products are available in over 70 countries worldwide.
Moroccanoil hair and body products are available at fine salons and retailers, spas, and online. Visit us at moroccanoil.com/za/ For daily inspiration, follow @moroccanoil_za on Instagram; subscribe to our beauty tutorials on YouTube, and find us on Facebook!
For more information, please contact:
Sales: Stacey-Lee Gerber
Email: staceyl@twincare.co.za
Tel: 061 908 3369
Marketing: Derynne Klaver
Email: derynne@twincare.co.za
Tel: 011 305 1600
Comentarios