For many years successful businesses have copied one of nature's best features - the ability to re-generate or re-invent itself.
In fact, life is all about re-invention.
Whether it is the seasonal change from winter into spring when the 'dormancy' of winter is replaced by the 'new life' of spring, or the natural healing process of cellular regeneration growing hair, or new skin cell replacement accelerated by exfoliation, or the miracle of healing from damage caused to virtually any part of your body, by cuts, bruises, operations etc. Your body is genetically wired to repair itself by re-invention.
Philosophically speaking, we should start each day with a new 'canvas', only bringing over positive issues from the previous day. If an artist doesn't like his picture from yesterday, he doesn't spend hours trying to fix it up, he starts a new one.
Business is no different. Every day should be a new 'canvas' on which you create the picture of your business with every choice and decision you make.
Here are a few ideas to help you to re-invent your business in small but effective ways.
New-Year's Resolution - this is the traditional way to start a new year with better lifestyle habits by getting rid of the bad ones.
Consultation versus assessment - we all know how important it is to maintain the relationship with your clients through on-going consultation.
But why not one a year do a complete assessment of your client as if they were a first-time-client. Not only can you update all her personal details you might discover additional areas of needs and desires.
Monthly promotions - use each month to promote a service related to that month of the year. This can be around events such as Valentines, Mother’s Day, Father’s Day etc but can also include product recommendations around seasonal changes such as summer into winter, colour fade, aging skin, etc. This way you will re-create interest in all your business offerings.
Seasonal changes - are fantastic opportunities to re-educate clients about how seasonal changes affect their hair and skin.
Interior décor - after a period of time, your salon will start looking a little tired so making small, inexpensive changes to your salon’s décor will have a psychologically uplifting effect on both staff and clients. Making small cosmetic changes add value to the clients’ salon experience and are good for morale.
Salon revamp - there is a very good reason why major shopping centres around the world make it a condition of your lease to revamp your business every three to five years.
The reason is that you need to remain relevant. New business is not attracted to old, tired-looking shops and keeping your salon looking cosmetically appealing is a major part of the reason clients return and staff stay employed.
Any changes whether small or big keep your client visits interesting, and if those changes include promotion then it will keep them shopping.
– Terry Miles, MD MySalon Software
Email: info@mysalonsoftware.co.za
Comments