When business is quiet it makes one wonder where all the clients have gone. Several questions can spring to mind.
Has hairdressing become so expensive that clients are going for cheaper options?
People will always look for value for their money and, it makes sense that if their disposable income shrinks they will look around for cheaper options. But that IS NOT the primary reason clients stop coming to a salon. The real reason is probably that they were neglected and no longer receiving the value for the money they pay.
Or has having one's hair done gone out of fashion?
Considering the role 'looking good and feeling great' plays in people's lives, that is very unlikely. Hairdressing will NEVER go out of fashion, but maybe your work has!
How Can We Solve This?
Maybe we should not be so focused on attracting new clients into our salon and be more focused on finding out why the hundreds, if not thousands of clients that had previously visited the salon, no longer do so...and reversing this trend.
If you are not running your business using a CRM package, good luck!
CRM stands for Client Relationship Management.
This simple but powerful software gives you complete control over every aspect of the very core of your business, your clients. Things such as:
Client birthdays and anniversaries
Date of last visit
Monetary spend
Number services they have done
How many referrals they send you
Their personal preferences
...the list is endless, but the results are powerful!
Can you imagine knowing which 20% or your clients contribute 80% to your turnover and knowing which ones you can’t afford to lose?
How many new clients do you get every month, and how many do you lose?
Is your chemical business growing?
Is the average spend of your clients increasing year on year?
This is the power of CRM.
Business Webinar Opportunity
If you would like to attend a webinar showing you exactly how to unlock the power of CRM contact us at:
terry@mysalonsoftware.co.za - 083 650 0952
sune@mysalonsoftware.co.za - 083 484 2960
Email: info@mysalonsoftware.co.za
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