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Boost Your Salon’s Retail Sales This Easter with Irresistible milk_shake Specials!

  • Writer: Brad de Waal
    Brad de Waal
  • 5 days ago
  • 2 min read

Updated: 3 days ago



Easter is just around the corner, bringing with it a fantastic opportunity for salon owners to refresh their retail strategy and increase turnover. By incorporating Easter-themed service packages and retail promotions featuring milk_shake products, you can enhance your clients’ experience while boosting product sales. Here’s how:

 

1. Create Easter-Themed Service Bundles

Combine popular treatments with milk_shake retail products to create value-packed Easter specials. For example:

  • Easter Glow Package: A complementary milk_shake Direct Colour Cocktail as post-colour service care.

  • Autumn Renewal Hair Package: A deep conditioning treatment with a take-home travel-size milk_shake leave-in treatment.

  • Sweet Treat: A milk_shake Make My Day Treatment before OR after a professional service.



2. Introduce Limited-Time Easter Retail Offers

Use the holiday excitement to encourage retail sales with special promotions:

  • “Buy More, Save More” Deals: Offer tiered discounts like “Buy 2 milk_shake products, get 10% off; Buy 3, get 15% off.”

  • Easter Mystery Egg Promotion: With each retail purchase over a certain amount, let clients pick an Easter egg containing a discount, free milk_shake product sample, or a gift card.

  • Gift with Purchase: Offer a small Easter-themed gifts (mini easter eggs chocolates with salon branding on) with qualifying retail purchases.

 

3. Set Up a Festive Retail Display

Presentation is key! Create an eye-catching Easter display featuring your milk_shake retail products. Use pastel colours, decorative eggs, and flowers to create a visually appealing setup that draws clients’ attention to your offerings.

 

4. Leverage Social Media & Email Marketing

Promote your Easter specials on social media and through email campaigns. Post behind-the-scenes content of your team preparing Easter promotions and encourage client engagement with giveaways and interactive polls.

 

5. Promote the Products Your Clients Really Need

Train your team to recommend milk_shake Easter promotions that are uniquely designed for each of your clients’ special hair needs as you work with them and as reminders on checkout!



Hop Into Action!

Easter is a golden opportunity to boost your salon’s sales and provide an elevated experience for your clients. Start planning your Easter specials now and watch your retail revenue grow!

 

Need help curating the perfect milk_shake retail lineup? Contact us for expert recommendations!



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