Back in the day, one of the biggest questions in a salon was, “Where is the colour chart?” These days, there’s a new way of doing things. Every colourist in your salon can now download the beautifully designed (and free) Wella Professionals Digital Shade Chart to their own iPad or iPhone.
Apart from the ability to easily browse Wella Professionals shade families Koleston Perfect ME+, Illumina Color, Color Touch, and the soon-to-be-launched Shinefinity, there is also the opportunity to see realistic “on-head” results under different light conditions. Plus, you will be able to filter relevant shades by selecting your client’s natural base hair colour.
Adding to the wow factor, all Images and videos are generated with the use of Revelation™, a cutting-edge, highly realistic hair simulation technology developed to deliver the best possible results for your professional purposes.
The Digital Shade Chart is not just a consultation tool, it is also a smart and powerful training tool offering easy access to the Wella Professionals e-education website. Another key feature is the conversion guide which matches the Wella Professionals Koleston Perfect ME+ shade portfolio to other brand shades.
With everything you need in one place, you can now focus on growing your colour business in a smarter, simpler, and slicker way.
Finally, and very importantly, it takes up and uses very little space on your device (34.7Mb).
Click here to download the Wella Professionals Digital Shade Chart to your iPad or iPhone.
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About Modern Hair & Beauty
Modern Hair & Beauty was established in 1950 as a distributor of haircare products in South Africa. In the years to come Wella AG, Darmstadt, owned a majority stake in the company.
Today we are once again 100% locally owned, and the licensed distributor of Wella Company-owned professional salon products in Southern Africa, these being the much-loved brands Wella Professionals, Nioxin, System Professional, Sebastian Professional, SEB MAN, Kadus Professional and the iconic nailcare brand OPI.
Other brands in our portfolio include the popular Brazilian hair treatment Sweet Hair Professional, and Reuzel – Holland's finest pomades and barbering products. We also produce our own affordable in-salon care range Swish.
As a company, we continuously strive to offer the best possible support and care to all of our customers through our dedicated sales, education and marketing teams, ably supported by a customer centric head-office team.
The fostering of great customer relationships, many of them decades-long, runs deep, passing from one generation to the next. It is with this legacy, and the deep commitment to customer service from our entire MHB team, that we serve over 2 000 salons within South Africa and with our international partners in Namibia, Angola and Mauritius.
Wella Professionals
Modern Hair & Beauty
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