Aug 28, 2019

Trend Alert: Consumers Move Towards Natural, Sustainable Products

One of the fastest growing trends in all areas today – especially personal care – is sustainability.

Today’s consumers feel that sustainability is not just important, it is a life or death matter. Social media has helped spread the word about global environmental concerns, and the impacts upon humans, animals, biodiversity, air and water.

Here are some recent stats from Nielsen:

73% of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment

41% of consumers from around the world say they are highly willing to pay more for products that contain all-natural or organic ingredients

Consumers are looking for companies to partner with, to step up to the plate and do good.

Corporate sustainability is in high demand – especially among millennials (the 21-34 age group).

Consumers expect companies to care about the environment, with air and water pollution top of mind for global consumers.

REF’s Salon Offering

Salons need to offer clients what they are looking for in terms of sustainability

REF Stockholm is working towards the concept of Natural Beauty across the world. Simplicity, sustainability and quality are on top of their list, grasping the world’s diverse people, culture and ethical backgrounds, and the brand is even paying a self-imposed environmental fee.

Products are vegan, cruelty-free, paraben-free, and high in ethically sourced natural ingredients.

The top quality range is affordably priced and is a boutique range, easy for salons of all sizes to carry

The result for clients? The ethical, natural, vegan, sustainable product they are looking for, well priced, and giving them fabulous hair.

Your Clients will Love

Get a volume boost with REF’s Weightless Volume Series. A sulphate free and paraben free range with specially chosen natural ingredients to strengthen and boost structure of fine or thin hair. Citrus Paradisi Oil and Jojoba oil are the secret ingredients behind this incredible volume range.

REF Spray Wax (No. 434) gives structure and texture with medium shine. Best of all it’s pliable and can be used as a primer or finishing product, guys will love it too!