Goldwell has taken their extraordinary Elumenated Shades to the next level with the launch of two phenomenal products –Elumenated Metallics in Topchic and Colorance, and @Pure Pigments Cool Violet. The perfect solution for cool, customisable shades with incredible brilliance and durability!
Elumenation New Releases: Topchic and Colorance Metallics
Three fabulous metallic shades with outstanding cool shine are taking the market by storm
6VV@Pk – Cool Steel Violet with a frosted shine
7AK@Pk – Subtle Cool Copper with a rosé glow
8CA@PB – Shimmering Cool Bronze with a velvety shine
Elumenation New Releases: @Pure Pigments Cool Violet
Creative and versatile, this is a must for every colorist! Cool Violet allows you to create vivid tones and counteract warmth at the same time. You can reinvent any shade with a smoky hue and a greyish undertone, the possibilities are endless.
Incredible Effects with the New Elumenated Metallics and @Pure Pigments Cool Violet
Glowing Copper
Elumenation with Cool Copper / @Pure Pigments Orange & Yellow
Shimmering Bronze
Elumenation with Cool Bronze
Sparkling Berry
Elumenation with Steel Violet and @Pure Pigments Cool Violet
More about Goldwell’s Elumenated Shades
Imagine the most stunning colours you can... Vivid reds, deep blues, fresh greens, fiery oranges.
Now imagine them glowing with reflections of brilliant light.
This is Elumenation... a brand new colour universe where you have the tools to add extraordinary brilliance, depth and shine to every colour – thanks to Goldwell’s two decades of research and development into innovating with Direct Dyes.
It will change the way you see colour forever!
There are three ways to achieve Elumenation...
• Through Elumen, the purest oxidant-free colour offering intense results with exceptional shine and durability...
• Or through Topchic and Colorance Elumenated Shades - high performing, high shine colours...
• Or with Pure Pigments – high-definition direct dye additives for customisable results of multi-layered vibrancy and brilliance
Elumenation: Before and After
Ombre Azure
Elumenation with Elumen Pures
Tawny Blonde
Elumenation with @Pure Pigments Matte Green
Rough Rosé
Elumenation with @Pure Pigments Pure Violet
Goldwell’s Elumenated Shades – now with the new Metallics and @Pure Pigments Violet for unlimited creativity.
Offering you the customisable tools and phenomenal, high-shine results that every colourist dreams of!
Love these results? Contact Goldwell for more info or to become a stockist.
Call 011 312 5070 or speak to your Kao Professional rep.
Love Goldwell? Like their Facebook page HERE.
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